Pushing to levels, pushing to new highs requires this one skill… this one mindset change… Anytime somebody comes to me and tells me they are looking to make a shift in their life whether its fitness business or anything else I always tell them to practice this… I’m all in are you?
WATCH THIS SUPER SHORT VIDEO!
What is your ALL IN?
Everybody has different amounts of all in… Everybody was born with varying amounts of poker chips but, that is OKAY! This is what makes us all unique. This is what will make YOU stand out in this world!
So, what is all in really? If you look around ALL IN is everywhere. Look at an airplane, when the jet is working towards achieving lift the pilot has the throttle at 100% ALL IN until it reaches its cruizing altitude. This is a perfect example on how life works. When you want to make a change in your life. I do not care if it is health, business, relationship or even spiritual. Whenever you want to reach new levels and get to new altitudes you MUST go all in!
Are you willing to commit to going all in? Are you willing to push to new highs? Join us here on facebook—> I’m ALL in!
In the online world, you can have the best content on the internet, but if nobody ever sees it, then, well, you’ll never get anywhere with it! The trick is to get more eyes on what you are doing. Where the eyes go, the money follows. There are people on Instagram, right this very minute, who are making thousands just because they have 100k ENGAGED followers.
So, how to get more eyes on you, you ask?
You don’t have to do this alone! Start reaching out to people! Collaborate with bloggers, models, writers, photographers, or any product producers or service providers. Collaborations will benefit both parties by exchanging product, services, images, mentions, and/or likes. These exchanges can expand your outreach like crazy! Collaborations can also bring referrals from die-hard followers who really trust their opinion. This instantly creates trust in you, too. Collaborations are key to expanding your potential audience.
Another great part of collabs? Getting help from an expert in something you need improvement in. Let’s say you’re not so great with photography, but you’re awesome at marketing… Find a photographer who needs marketing help, and exchange, they’ll provide you with their expert photos!
Even if you can’t find a direct exchange of product or services to exchange, reach out to people by interviewing them about what they do. It’s simple! Plus, people love talking about themselves, especially knowing that you will share it with everyone you know. Most likely, they’ll want to share it with all of their friends, too. It’s a win-win. And hey, there’s a few more eyes on your content and your brand! So reach out, seek out those who offer what you need, and collaborate!
No matter how big or how small the other network is, take the opportunity to work with another blogger. All it takes is one person to make your content go viral! Guest blogging is a great example of a “help you, help me” arrangement. Everyone wins. Research blogs with similar interests and offer to write or answer questions regarding the topics you feel most comfortable in. Be sure to ask to share the content on your profiles, and blog away!
Grow your online network: Social Media Groups
There are groups on LinkedIn and Facebook for almost every category. Join them! Reach out to the group admin and ask if it’s okay to share your content with the group. More often than not, if the content is uplifting and educating, they’ll allow it. Plus, groups are a great place to network and meet new people who are interested in what you do!
If you haven’t already, Download Shapr. This is an incredible app to meet people locally!!! I have met sooo many successful people from this app… Growing your professional network is as easy as swiping right! This is where most of my content for my podcast comes from! You already have one thing in common, location, so it’s a great place to get started.
Social media prospecting
It goes down in the DM! The more time you spend reaching out to people, the more people will be seeing your name! Make the effort to post regularly across all your profiles (sure, it’s okay to focus on your favorite one, but the more platforms you use, the more chances you have in reaching a wider audience). Use your social media to build a strong network of professionals and people who share your interests. This becomes massive leverage, a byproduct of this is a bigger following and a bigger following means you can drive traffic to whatever you chose! Sponsorships? Email lists? The world is yours…
Research your ideal client
It’s super important to know who you are trying to reach. If you just mass market out to anybody and everybody, it’s less likely anyone will feel the pull to pay attention to you. That’s why you have to be super specific, and to do that effectively, you have to know who you are talking to.
So how do you get to know your ideal client? Research, research, RESEARCH!
Find out where your ideal client works.
What’s the industry? How big is the company? What is the company’s mission and values? Use this information to target your ads and pitches to align with their mission and values. Take note of the level of expertise and expected income. The ideal client has to be able to afford your product or service, right?
How does your ideal client spend their time?
Find out where your ideal client spends most of the day. When are they most likely to have time to see your content? How does your client learn new information? What blogs or news does your client follow? Which social media accounts does your client primarily use? Use this information to know the when and what for content delivery.
It’s super important to direct your content as if you are speaking directly to one person. What are they looking for? Once you know what they need, you’re in a better position to offer a solution. This gives you the opportunity to reach out to someone within the company. Even if you don’t get the right person the first time, the referrals will help grow your network along the way! Take time to research your audience so that you can develop relevant and engaging content that is sure to keep eyes on you.
Become an authority
Invite people to come to you by offering relevant content, answering questions, and providing information. Create content that speaks to your audience. Establish authority by publishing, whether it be a blog, an e-book, or a podcast, the fact that you’re published makes you reputable. If you’re the one answering questions, people will look to you as the expert. The more you help, the more people will respect you as an authority and the more people that will approach you! The winning cycle…
Through interaction with followers is important for people’s perception of you, staying active in conversations and forums is not enough! Get people to subscribe to push notifications through Facebook messenger and emails Trmbl Media Messenger Marketing. This method is critical because it bypasses the algorithms of the networks, and the more people who engage within the first 15 minutes of your post being active, the more people it will reach. The more you share and interact, the more your audience will share, and the more you’ll get eyes on you!
There are sooo many ways to stay relevant in the online world. It’s super critical to get, “in the trenches” and the “$1.80 strategy” as Gary Vaynerchuck would say, and take action in the midst of it all! When you not only participate, but also contribute, people will start to follow, and the money will, too!
Check out these 10 ways to drive organic traffic to your website
Okay, we’ve laid out the basics of how to get started on getting eyes on you, but if you’re looking for more detailed and specific advice, or if you have questions, we’re here to help! Contact us at [email protected]
Pro tip: Many people try to rush this step, or they expect thousands of views overnight… I feel you here, I am that guy too! I want everybody in the world to see the incredible content I am providing, but I just have to earn it! It does not happen every night. It takes time to create a following, it takes months and years to gain massive traction. The thing is though, once you stop spinning your wheels, then your success will grow exponentially.
Pro tip 2: Create quality content and do not worry too much about the number of followers you have! As long as you are planting seeds, the crop will eventually grow. It’s very important you read my post “Learn, Teach, Repeat!” about the mindset here and how to create the right content. If you skip this step, your efforts to drive traffic will be wasted.
Mindset will set you free. What I mean by that is, you create your own reality based on what you believe, so why not believe in something that will help you succeed? The mind is super malleable, which is why I always say, “if you believe it, you can achieve it.” I feel like this is super true! Rob Siltanen said it best, “the people who are crazy enough to think they can change the world, are the ones who do.” So, there you have it! It all starts with a belief! If you believe like I do, that “if it’s possible it’s doable, if it’s doable, why not me?” then you will begin to realize you can do anything! You have the power to do whatever it takes…
Books, they are the little mentors you never had! The more you read the more you know! So, I put together a list of books that have changed my life in one way or another! I believe that anybody looking to become an entrepreneur must read these! I broke them up into two different sections… First is mindset and skills to get started, the second batch is taking your game to the next level! Lest dive in!
We all need the skills to back the business! These 3 books will improve your skills in sales and marketing while leveling up your business mindset:
Rich Dad, Poor Dad
Now, I’ll be clear. I don’t just mean the first book… I mean ALLL of them. The Rich Dad series will help you begin to think like a business owner. Robert K. will teach you things NO school is teaching. You’ll learn how using leverage can help you do more with less, and how borrowing “other people’s money” can get you richer with the right kind of investments. You’ll also learn how to use debt in a good way. How can debt be good, you ask? Debt is not all bad, in fact, it’s essential for the economy. The difference is whether the debt will pay off in the long run when the asset’s cash flow covers the debt payment AND puts extra cash in your wallet. If you want to really understand the thoughts and principles of successful business, this is truly a great read to learn how to change your mindset to that of a successful business owner.
The 10x Rule
Every book produced by this man is gold (or should I say Bitcoins with today’s market?). This guy not only illustrates the art of the hustle, he walks the talk. Biggest takeaways? Sales, Hustle, and the law of 10x. Cardone will help you understand what it really means to “hustle,” to push yourself as if you had everything taken away from you, because even though they took those things, they can never take away your spirit. So how do you develop such a strong spirit? Use it every day, practice every day, HUSTLE every day. So what about the law of 10x? This is a big one. You’ll learn how to set goals that are “10x more than what you think you want and then take 10x the action you think is required to get you there.” Overall, a hugely motivating read!
This man is in 2020 right now (it’s 2017 in case you forgot). He is able to see where the market is going today, next month, next year in terms of marketing… He will teach you the art of getting your name out there. We all know how important this is in today’s world! In his books, he talks about the essentials of marketing and how to build a personal brand
GET NEXT LEVEL!
Okay, so you’ve got the skills, now what? Here at #teamtrimble we don’t stop there! We always think big, we want to change the world! These next few books are in the advanced section. Give these books a read to learn what it takes to get next level:
The art of the deal
Trump’s proven time and time again his ability to succeed in the business world. This book includes 11 steps to business success. Trump really spells out how to make a deal, and he provides his thoughts along with it, “I like thinking big. I always have… if you’re going to be thinking anyway, you might as well think big.” Simple, but true. So if you want to get in the mind of the successful entrepreneur, this one’s a sure winner.
The 21 Irrefutable Laws of Leadership
John C. Maxwell
This book will absolutely get you next level. This book will help you grow to be the person capable of being your own boss. It will also help you learn how to build a successful team, nourish it, and effectively lead it. This book provides the framework for successful leadership, and once you understand the basic concepts, you’ll be able to build upon them to grow your business to one that will change the world!
How to win friends and influence people
Another home run book! In the business world, we need people. Without friends or a team, all you have is yourself! Let’s face it, we all know the saying that two minds are greater than one. It’s time to grow, my friends. Learn the principles behind winning people over, becoming an influence, and becoming a better leader overall.
This book sets itself apart from the rest. The previous books teach you how to think yourself to success, but JC takes it one step further, he teaches you how to act your way to success. This pivotal difference will greatly affect how others perceive you. This guy will teach you how to get what you want, from who you want, when you want it. How? By getting them to think that you are one “Badass Mother Fvcker”… Pardon the language there but, Confidence and status are important in business. The reason is simple… I am sure we all have been on YouTube and seen somebody hop out of a Lambo and thought to ourselves “something doesn’t feel right” but when Elon Musk or Robert Downey JR hop out of theirs we think to ourselves “oh that makes sense”… Do you see it yet? If not you should probably pick up a copy of this book
This is a lot of information I know my friends. These books will take you months to get through I completely understand but, Rome wasn’t built in a day. So, this is the first step my friends. These books changed my life and I can promise you they will do the same for you! Now, are books the answer to all? Not a chance, they are just the mentors in times of need. Each book has its little bit of value that can be called upon when the time is right! So click the links buy these books from Amazon and begin or you can be like me and purchase Audible, the best audiobook app ever! Listen to them in the car!
Need more than just books to build your business? Check out our podcast for more!
Are you leading the next great startup, or are you a part of an executive team at a well-established corporation? While the demands placed on executives at every organization can be dramatically different, what holds true across diverse industries is the importance of brand loyalty.
A big reason why is that just one misstep or poor customer experience can ruin a brand’s reputation. So, if you’re a marketer or entrepreneur, brand reputation should be at the forefront of every decision you make.
Take, for example, a brand like Disney, the leader in family entertainment. Disney’s brand doesn’t just happen. A lot of ongoing hard work goes into not just building the brand, but maintaining it. All employees (or “cast members,” as they’re called), all marketing materials and all internal and external communications convey a consistent message of clean family fun and service excellence.
The company makes a conscientious effort to keep its messaging and branding consistent through all channels.
While not all brands are quite as attentive as Disney, everyone in these organizations should be thinking about how their decisions impact current and future brand advocates in every aspect of the business.
The message: What you do determines whether you will have a good relationship with your customers. After all, without customers to help evangelize your brand, you don’t have much of a business, do you?
Here are four strategies that can help drive brand loyalty.
1. Use technology to create a better customer experience.
Technology can be a valuable tool to help improve a brand’s relationship with its customers. When customers trust that you’re delivering a unique service and exceeding expectations to meet their needs, they will return the favor by willingly giving you their information. That symbiotic relationship is extremely valuable — it helps create trust, which should be the ultimate goal for every brand.
Data-driven personalization can also increase revenue for brands. According to an Infosys study, 86 percent of consumers surveyed said that personalization plays a role in their purchasing decisions. Additionally, 73 percent of consumers said they preferred to do business with brands that use personal information to make their shopping experience more relevant.
Once brands have the trust of their customers, and their information, they can employ user-generated profile platforms, like autoGraph, to gain emotionally intelligent insights and customer opt-in solutions. This platform enables consumers to create, edit and delete their profile and use it wherever and whenever they want.
In turn, users know — at all times — what they are signing up for, and can fully control the process with an icon-based user interface.
By gaining a profile on consumers, c-suite executives will have access to valuable insights about the emotional connections and preferences of individuals. By engaging your own consumers with data aligned with their preferences, your brand can build a better customer experience.
2. Personalize the message with an opt-in data policy.
How can you effectively reach your target audience? The answer is: by sharing brand news that resonates with them and reaches a level of personalization emphasizing your company’s unique value to your customers.
Establishing an opt-in policy builds trust in the brand and ensures that consumers have full control of the information shared. Just because your customers trust you doesn’t mean they’ll give you full access. Consumer data is a very powerful tool, but with great power comes great responsibility.
This first-party data equips brands with individual customer preferences and enables them to personalize the messages they send. A brand can quickly lose the loyalty of its customers with irrelevant messages (a barrage of ads, content that’s not relatable, offers that don’t apply). Your customers care about how you’re providing them relevant products and services. They want to know that you understand them, their needs and preferences.
Always ask yourself, “How can I provide accurate information to the customer? Get their participation?” Consumers are willing to share information with the brands they trust. Your customers are more receptive to your message when it’s personalized to their interests.
3. Use social media to show brand value and customer appreciation.
Social media is a great way to build brand loyalty. A BRANDfog study found that when a brand executive has something to say, individuals on social media listen. In fact, 81 percent of respondents in the study said they had more confidence in a company when its executive was using social media.
When brands show their appreciation for consumers on social media, that helps build brand loyalty, and those customers then become your most loyal brand ambassadors — across your social media channels. Replying with a personal message or commenting on a social media post is a perfect way to humanize a brand and deepen the relationship.
Here’s a pro tip: Your organization likely has some brand advocates constantly engaging on social media. So, surprise them. Go beyond the typical reply with a special gift or complimentary upgrade. The cost is minimal and you can almost guarantee that customer-recipients will post about it for others to hear.
The acknowledgment on social media brings in new customers and increases the positive exposure of your brand — not to mention good PR. Showing the company cares about their experience outside of business transactions separates your brand from the competition.
4. Sell the company, sell you.
Leverage executives within your organization by using their personal brand to reflect your company’s brand. Recognize that CEOs or other executives — whether they be someone like Elon Musk at Tesla Motors and SpaceX, or Tim Cook at Apple, are aligned with the brand, top to bottom. These executives can help put a personal face to your brand.
I make time to engage with my followers on social media to keep them posted on whom I’m interviewing or meeting with. Giving your followers a sneak peek at the inner workings of the company can only be beneficial in your efforts to gain an extra level of trust. Let them see behind the curtain!
Developing trust and re-emphasizing the company’s mission statement is vital to connecting with your target audience on social media. The core values of the company are important to consumers and resonate, prompting brand advocates to express similar values.
Also, having a strong brand following for the company benefits the bottom line — and making money is one of my conditions of satisfaction. Communicating your company’s message and values is vital, so be relentless as you deliver on your brand’s promise every day.
Make sure, en route, that your customers remain your top priority during all company decisions, and maintain full transparency in regard to how their data is used.
If you’re a brand, how do you drive brand loyalty? If you’re a customer, what do you want brands to do for you?